Selvie started with a simple question between two friends who work and live in China:
Why does quality footwear cost ten times more than it costs to make?
Surrounded by factories, materials, and the heart of global production, we saw firsthand how the industry works — and how much consumers are overpaying. That’s when we decided to launch Selvie: a footwear brand built on transparency, comfort, and honest pricing.
We source top-quality materials, focus on everyday comfort, and design shoes that are both timeless and versatile. But most importantly, we believe that great shoes shouldn’t break the bank.
Fair pricing isn’t a strategy — it’s a promise.
We’re here to offer you quality without the crazy markup. No shortcuts, no hype — just honestly made footwear that feels as good as it looks.
At Selvie, we combine the best of both worlds — timeless style and everyday comfort.
Our smart casual footwear stands out through:
• Versatility – One pair for work, dates, walks, and everything in between.
• All-day Comfort – Soft materials, flexible soles, ergonomic design.
• Personal Style – Clean, modern looks that highlight your individuality.
• Urban Relevance – Aligned with today’s fashion, without chasing trends.
• Smart Functionality – Easy to care for, weather-ready, and made to last.
